07. RALLY PICKLEBALL

NEW BRAND

Brand: Rally Pickleball

Field: Court Rental

SOW: Social Media

CLIENT INTRODUCTION

Established in October 2024, RALLY PICKLEBALL stands as a premier brand dedicated to providing top-tier pickleball court rental services across Vietnam.

The mission focuses on delivering high-quality, modern, and accessible courts, fostering a vibrant and healthy sports community for pickleball enthusiasts of all skill levels. Efforts center on creating engaging, fun, and inclusive spaces that elevate the pickleball experience. Prioritizing exceptional facilities and services, RALLY PICKLEBALL aims to inspire an active lifestyle and build connections through a shared passion for the sport. Experience pickleball in dynamic, state-of-the-art environments designed for enjoyment and community.

PROJECT OVERVIEW

RALLY PICKLEBALL’s visual identity takes cues from the sport’s core elements, using geometric shapes based on the court, ball, and paddle to build a bold, adaptable brand. The color palette—dark green, light green, and yellow—references the court and ball, reinforcing a sporty, energetic feel.

On social media, typography is framed by squares and rectangles inspired by court lines, serving as the key graphic element. This approach ensures clarity and a recognizable visual style. All elements align closely with the spirit of pickleball and its community.

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