06.
PHU MY (PVFCCO)
REBRANDING
Brand: Phu My (PVFCCo)
Field: Fertilizer & Chemicals
SOW: Packaging
CLIENT INTRODUCTION
Phu My, also known as PVFCCo, stands as a leading and reputable brand in Vietnam's fertilizer and chemical industry. Established in 2003, this enterprise consistently provides high-quality fertilizer products, advanced chemicals, and urban crop solutions. Annually, over 1.2 million tons of fertilizers and chemicals are supplied to both domestic and global markets. The brand's mission focuses on creating exceptional products and services to increase value and sustainable benefits for customers, partners, shareholders, and employees. Phu My operates with core values encompassing pioneering efforts, fostering a creative environment, professional dedication, optimized resource utilization, and community sharing.
PROJECT OVERVIEW
Phu My's packaging design leverages a strategic visual approach and a vibrant color palette for strong impact. The key visual, a symmetrical graphic inspired by leaf, trunk, root, and soil, signifies DPM's commitment to circular growth and sustainable agriculture. An hourglass sketch further implies consistent plant growth and lasting nourishment from the brand’s fertilizers.
The color palette features bright, high-contrast tones, evoking a bountiful harvest. These diverse, vibrant hues, combined with neutral black and white, ensure visual appeal and readability, reflecting the brand's dedication to fruitful outcomes.