05.

TA VITAL

NEW BRAND








Brand: TA Vital



Field: Healthcare



SOW: Pakaging

CLIENT INTRODUCTION

TA Vital combines tradition, agriculture, and science, offering a unique approach to holistic health. Inspired by the pioneering algal research of Dr. Duong Duc Tien, the brand brings forth a vision of "clean algae, clean health."

Products deliver deep nourishment and specialized beauty applications, ensuring an ideal balance between natural nutrients and advanced scientific technology. TA Vital upholds transparency and integrity, believing in sustainable natural nutrition for a healthier, more fulfilling life. The essence of algae supports a journey toward enduring vitality and abundant energy.

PROJECT OVERVIEW

TA Vital's packaging masterfully balances consistency with clear differentiation. Standardized elements, including a subtle line system for product information and consistent logo placement, establish strong brand unity.

For distinct visual identity, the Spirulina line uses a specialized illustration as its key visual, ensuring a unified look. Additionally, Champagne Gold foil stamping elevates the premium feel, exclusively for print to maintain its unique impact and prevent digital misuse.