04.

FANSI CORP

NEW BRAND






Brand:  FANSI CORP

Field: Health & Beauty E-commer


SOW: Brand Identity

CLIENT INTRODUCTION

 FANSI CORP was founded following an inspiring mountain climbing journey, where the experience of conquering each summit helped shape the company’s long-term vision and mission. The name ‘FANSI CORP’ is derived from Fansipan Peak, symbolizing ambition, perseverance, and the pursuit of excellence. The term ‘CORP’ reflects the company’s strategic focus as a specialized corporation, differentiating it from a conventional group structure.

With a commitment to innovation, quality, and customer well-being, FANSI CORP aspires to become a leading corporation in the health, beauty, and personal care industry, creating meaningful value and promoting healthier, more beautiful lifestyles.

PROJECT OVERVIEW

 The Fansi Corp logo prominently displays the full brand name, ensuring strong recognition and versatility across various applications. As the brand’s primary visual identity, the wordmark is prioritized in all corporate communications, both internal and external, to maintain consistency and reinforce brand awareness.

Supporting the wordmark, the customized letter ‘A’ serves as a secondary graphic element, illustrating a figure climbing a mountain—symbolizing ambition, perseverance, and continuous progress. The shining sun atop Fansipan Peak further highlights the company’s vision and leadership, reflecting Fansi Corp’s aspiration to rise, lead, and achieve prominence in the competitive health, beauty, and personal care industry. This symbol should only be used in conjunction with the primary logo and not appear independently.




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