01. GTS TRADING

NEW BRAND

Brand: GTS Trading

Field: Sustainable Trade

SOW: Brand Identity

CLIENT INTRODUCTION

GTS Trading JSC is a Vietnam-based company that trades ISCC-certified pyrolysis products and offers turnkey solutions for the circular economy. As part of the GTS Ecosystem, it connects waste-to-value technologies with global markets to support decarbonization and sustainable growth.

Its main products include Tire Pyrolysis Oil (TPO), recovered Carbon Black (rCB), and steel wires — low-carbon alternatives for fuel, refining, and manufacturing industries. In partnership with DVA Renewable Energy, GTS Trading expands its production and global reach.

The company is ISCC PLUS certified, meeting international standards for sustainability and traceability.

PROJECT OVERVIEW

GTS Trading’s refreshed identity blends the spirit of recycling with a clean, modern look. The logo takes cues from the 3R symbol, reshaped into a house to reflect unity and an upward arrow for sustainable growth. Blue leads the palette to highlight the brand’s trading focus and solar energy links, with green as a subtle nod to its eco roots.

A circular key visual reinforces the circular economy message, applied consistently across media for a cohesive brand image. The rebrand strengthens presence across channels, supporting growth in both local and global markets.

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